Job Description

Overview

Principal Product Marketing, Measurement at TransUnion. The Product Marketing team drives adoption of TransUnion's global solutions using scalable go-to-market tactics, sits at the intersection of product management, marketing, training, and sales, and emphasizes collaboration across functions.

What Youll Bring

• Experience working with big data, analytics (MMM, MTA, Experimentation), data science, and machine learning
• A love for telling stories and simplifying complex subjects
• Extensive experience developing and executing go-to-market programs for impactful product launches and enabling the sales team across the buyer journey
• Historically led innovative positioning and enablement initiatives to drive significant revenue growth
• Strong focus on customer insights and understanding the why behind the buy
• Excellent communication and public speaking skills with the ability to communicate across all levels of the organization

Wed Love To See

• 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics in related environments
• Experience with brands and GTM strategy in AdTech/MarTech is a plus
• Knowledge of marketing analytics (Marketing Mix Modeling, MTA, media strategy, identity resolution, data management, onboarding, remarketing) and data science is advantageous
• Self-motivated, organized, and able to work in a fast-paced environment with minimal supervision
• Strong project-management, attention to detail, and exceptional content writing/presentation skills
• Ability to lead cross-functional workstreams and act as a product owner in a matrixed team

Impact Youll Make

TransUnion offers a broad array of products and emphasizes bringing innovative ideas to market using data and analytics. The Principal Product Marketing role supports growth of the TruAudience Marketing Solutions business by developing go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content.

• Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, focusing on sales-engagement tools and strategy
• Create tailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinars, thought leadership, events, press releases, and partner marketing tactics
• Share expertise for marketing communications, plans, and strategies to meet product revenue objectives
• Advocate for voice of the customer and gather in-market testimonials to inform strategic decisions
• Track KPIs to monitor and improve product marketing effectiveness

What You Will Be Doing

• Lead GTM strategy, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnions Identity Solutions product suite
• Partner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
• Oversee cross-functional execution of GTM programs and establish GTM strategy across US vertical markets
• Prioritize vertical segments with leadership and develop value propositions for verticalized GTM activities
• Collaborate with international markets to support local positioning
• Build market awareness through industry events and speaking engagements
• Perform market research and competitive analysis to drive positioning and sales enablement
• Track, analyze, and report progress against competitive benchmarks in Marketing Solutions
• Diagnose client needs and translate into questions and use cases to inform positioning
• Coordinate with marketing functions to execute GTM strategies and report results against KPIs

Compliance and Conditions

Qualified applicants with arrest or conviction records will be considered in accordance with applicable law and local fair chance ordinances. TransUnion adheres to policies ensuring ethical and compliant employment practices, safeguarding business operations, and protecting confidential information.

This is a hybrid role requiring a combination of virtual work and in-person presence at a TransUnion office location for a minimum of two days per week.

Benefits

TransUnion offers flexible benefits including time off, holidays, health benefits, mental health support, parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charitable giving matching, and an employee stock purchase plan, with employer 401(k) matching.

TransUnion is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity, or any other protected characteristic. Reasonable accommodations available on request for individuals with disabilities and protected veterans per applicable laws.

Pay Scale Information

The U.S. base salary range for this position is $150,100.00 - $225,000.00 annually, with actual compensation based on education, experience, skill, location, and market factors. Regular non-sales positions may be eligible for an annual bonus; some roles may be eligible for long-term incentives.

The application window for this job posting is estimated to close on 11/03/2025. Job postings may close earlier or be extended based on business needs.

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Job Tags

Full time, Work at office, Local area, Flexible hours, 2 days per week,

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