Job Description

Marketing Technology & Data Specialist - Spectrum Reach at SPECTRUM summary:

The Marketing Technology & Data Specialist at Spectrum Reach supports the deployment and optimization of marketing technology and data-driven demand generation initiatives. The role bridges marketing strategy, data operations, automation, AI integration, and campaign execution using tools like CRM, marketing automation platforms, and advanced analytics. Responsibilities include managing workflows, data governance, platform integrations, and collaborating with analytics and data science teams to enhance audience targeting and marketing performance.

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at

SUMMARY

The Marketing Technology & Data Specialist is a strategic, hands-on role supporting both the current roll-out of advanced demand generation initiatives and ongoing modernization of Spectrum Reach’s full demand gen technology ecosystem. This specialist serves as a bridge between marketing strategy, data operations, automation, AI-supporting execution, and campaign execution—ensuring cross-functional agility and readiness for future innovations.

DUTIES & RESPONSIBILITIES

• Support implementation, workflow, and ongoing optimization of key martech stack components, including CRM, marketing automation, ABM, AI orchestration, data warehouse tools and 3rd party databases.
• Assist with setup and enhancement of marketing, sales, and customer experience workflows—leveraging first- and third-party data, segmentation, targeting, measurement, and reporting.
• Build and manage rule-based and dynamic workflows that power demand gen, nurture streams, campaign management, and cross-channel activation—while supporting additional transformation projects over time.
• Collaborate on new marketing technology initiatives (e.g., new tools, platform integrations; including AI platforms, pilot programs, data governance, omnichannel analytics) beyond the demand engine.
• Work with business, analytics, and data science teams on segmentation logic, data enrichment, campaign insights, and process improvement—driving new approaches for audience targeting and lead optimization.
• Maintain data governance ensuring clean, accurate data; support troubleshooting and user acceptance for marketing and analytics platforms.
• Document workflows and build playbooks to support adoption, training, and scale across various functional groups.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Information Systems, Data Science, or related field.
• 2+ years in marketing operations, martech management, or analytics—ideally in an enterprise/B2B environment.
• Experience with CRM systems (Salesforce strongly preferred), marketing automation (e.g., Marketing Cloud, Pardot, Marketo), ABM platforms (6sense/Demandbase) and handling database/integration projects (Snowflake or similar), and AI-powered orchestration tools.
• Skills in workflow logic, campaign automation, and reporting/dashboarding.
• Advanced Excel/data and SQL manipulation skills; knowledge of APIs, or AI-powered marketing tools is a plus.
• Keen interest in new marketing growth technologies, digital transformation, and AI/data-driven practices.
• Excellent communication, collaborative problem-solving, and process documentation skills.

PREFERRED EXPERIENCE

• Exposure to ABM, lead scoring, segmentation, or intent data solutions.
• Familiarity with advanced analytics, omnichannel campaign tracking, and pilot adoption of new martech/AI tools.
• Experience connecting customer data platforms (CDPs) or real-time decision engines or marketing workflows.
• Growth/evolution mindset—with a desire to expand responsibilities into new areas as the business, platforms, and team evolve.

BDA352 2025-62840 2025

Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet®, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you’ll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.
Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.

Keywords:

marketing technology, data specialist, demand generation, CRM, marketing automation, AI marketing tools, campaign management, data governance, analytics, workflow automation

Job Tags

Internship, Local area, Visa sponsorship,

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