Job Description
Job Description
Job Description
Bilingual Marketing Content Specialist
Compensation: Competitive and based on experience/scope of work
Location: Kansas City, Missouri office
MUST be proficient in English and Spanish. “MIKE’S GOT THIS!” – DM Injury Law is a premier personal injury law firm headquartered in the heart of Kansas City, Missouri. Founded in 2013 by Mike DiPasquale and Jason Moore, DM Law’s growth has been driven by the professional and compassionate legal representation provided to clients after a traumatic and sometimes life-altering event of a personal injury.
Your Opportunity to Make an Impact At DM Injury Law, we believe marketing isn’t just about reach — it’s about connection. As we grow across the Midwest and beyond, we want every Hispanic community we serve to know:
we’re here for you, we understand you, and we speak your language — literally and culturally. That’s where you come in.
We’re looking for a Hispanic Marketing Content Specialist who can bring our vision to life — someone who’s as comfortable concepting a full-scale TV campaign as they are crafting the perfect Instagram caption en español. You’ll be the voice, the strategist, and the cultural compass for our Hispanic marketing efforts, helping us connect authentically and meaningfully in every market we enter.
What You’ll Do Be the Architect of Our Hispanic Marketing Strategy - Design and lead campaigns that resonate with Hispanic audiences across all our current and future markets.
- Identify new opportunities to grow our reach and deepen our relationships with the community.
Bring Campaigns to Life Across Every Channel - Collaborate with internal creative teams and agency partners to launch Hispanic-targeted campaigns on:
- TV & CTV
- Radio
- Out-of-home (billboards, transit ads, local signage)
- Digital & social media
- Any channel that can authentically reach and engage our audience
- Review, edit, and approve all Spanish-language creative for cultural accuracy, clarity, and impact.
Tell Our Story in Spanish — Your Way - Write, translate, and edit content for social media, blogs, email campaigns, and website pages.
- Ensure every piece of content — whether it starts in English or Spanish — feels original, authentic, and on-brand.
Collaborate and Elevate - Serve as the go-to point of contact for Hispanic marketing efforts, bridging internal teams (digital, creative, PR, intake) with external partners.
- Track campaign performance, share insights, and continuously refine our approach.
What We’re Looking For Must-Haves: - Fully bilingual — fluent in Spanish and English (spoken and written).
- 5+ years in marketing, advertising, or communications, with at least 2 years in Hispanic/multicultural marketing.
- Strong creative instincts and the ability to tailor messaging for diverse audiences.
- Experience managing multi-channel campaigns from concept through execution.
- A passion for authentic cultural representation.
Bonus Points For: - Experience in legal marketing or professional services.
- Familiarity with Hispanic media outlets and influencers.
- Data-driven decision-making skills and comfort with analytics tools.
Why You’ll Love Working Here This isn’t just a “translate and post” role. You’ll be shaping how one of the region’s fastest-growing law firms connects with an audience that deserves to be seen, heard, and valued. You’ll have the creative freedom, the resources, and the support to make a lasting impact — both inside our firm and in the communities we serve.
At DiPasquale Moore, we’re not just marketing to Hispanic audiences — we’re building relationships.
DiPasquale Moore, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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